Survival Guide Reading Notes Ch. 11 & 12

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Chapter 11: More Social Tools

• Social calendars-post events to gain exposure.
• Social pages- pages about a particular topic.
• Wikis- A collaborative website that allows anyone to update its content.
• Social Search Portals- Unique search experience right from your website or blog.

Chapter 12: Pulling it All Together

• How to optimize:

1. Can users interact with the content?
2. Can visitors share the content easily with others?
3. Does the site encourage collaboration?

• Streamline your Social Web Presence with an integration plan.

April 19, 2010. PRCA 3030, Reading Notes.