Survival Guide Reading Notes Ch. 13 & 14

For information on the book, please visit my previous post.

Chapter 13: Looking to the Future

Lifestreaming – similar to a blog in that it is chronologically ordered collection of information, but its content consists mostly of feeds or “streams” of information from other social sites.
Example: FriendFeed
Facebook Connect works similar in the way you connect.
Facebook will soon launch a “social rank.”

Chapter 14: Measuring Your Success

Know your goals.
Attention, Participation, Authority, and Influence – measures social media engagement based on user interaction.
Tools to help you measure: Google Analytics, Google Alerts, Google Trends, Feedburner, Blog Statistics Tools, Technorati, etc.
Come to your own conclusions.