Taking Responsibility

Today, many people try to just slide on by without having to apologize for their mistakes. They think people will just forget about it. Well they are wrong. People remember and people talk. You have to learn to take responsibility for your mistakes. Say your sorry, fix it, and move on. We’re all human, we’ll forgive you.

Well that’s just what one guy did from Hubspot, Inc.

Apparently, on Feb 11, a user hijack into their system and posted tweets impersonating Twitter Grader users.  Now, I have to say, I don’t know much about the company or the situation, but this is definitely one of the best apologies I have every seen saying:

“There are three things I want to highlight in this whole fiasco:”

Picture from Hubspot website

“#1.  It was my fault.”

“#2.  HubSpot is being super-paranoid”

“#3.  OAuth is a very good thing.”

He not only accepted the fault, he told the public what they are doing about it, and then gave credit the one thing saved them.

So companies take note, because this ranks in one of the top 10 apologies in my book.


February 16, 2010. PR Connections, PRCA 4335.

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