T.O.W. # 7 – Foursquare??

Okay, I honestly have to say I have never heard of Foursquare until this post. But I did myself a little research… and I’m intrigued.

Foursquare is an application you download preferably on your iPhone, Droid, or Blackberry that  “helps yourexplore the city.” Basically, when you go to a place, you “check-in” to a place(such as  cafe, bar, restaurant, office, etc.) and tell people where you are. People can follow where you go and recommend places to you.

It’s also kind of like a game or contest, because you can earn points by finding new places, visiting places multiple times, and bringing friends with you. This is where it benefits businesses. If you become a “regular” and are the “most loyal” you can become the “mayor” of that place. A business can track that and give you rewards.

I’m still in the beginning stages of figuring out how to use it, but business wise, it is a great way to reward your frequent customers. In return they will want to come back, bring more friends with them, and get more points to get more rewards.

However, there’s always a catch. Would you really want everyone to know where you are at all the time?? This can be taken to the extreme. Fortunately, you have to approve friendships for people to see your locations, so as long as people are smart about  who they befriend, there should be no problem. But people are not always smart.

So… only time will tell how Foursquare will play out… Will it be a fun game with prizes or will it turn into a stalker disaster?

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February 28, 2010. PRCA 3030, Topic of the Week.

One Comment

  1. Brittany Maree replied:

    The first thing that I said about Foursqaure was the same. I am still trying to figure it out. I think it is definitely a great thing for businesses. It is a way for them to get their name out or to have better name recognition. This could really be great for business. However, I do agree with you that it could be a good and bad thing. I personally would not every one of my friends to know what I am doing all the time. It is kind of creepy, especially if you have friends online that are more acquaintances than good friends.

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