TOW 12/Reading Notes – Ch. 9 Widgets and Badges

Chapter 9 in our book Survival Guide to Social Media and and Web 2.0 Optimization by Deltina Hay talks about widgets and badges.

Definitions from the book:

Widgets:

-snippets of code, usually displayed graphically, that can be used to syndicate content, for example RSS feeds, or to add interactive features that users can drop onto their own blogs or websites.

-They are customizable and allow you to pull information for the original site.

Badge:

-An icon or logo that has a link back to its source, which serves as a way of displaying one’s membership or presence in a community on the Social Web.

Although the two are often used interchangeably, they are different. The widget has actual content and is more like an application. A badge is an image that represents a link.

These are great for businesses to use, because not only will it get your website more hits in the long run but it can better your relationship with the business world. Others can add your widgets and badges to their sites and vice-versa to attract different people.

For instance, for the event MG Events is doing in February, Engaged in Savannah 2011, a  badge could be created using the logo for the event. Then vendors involved can post that to their site, leading those interested to click on the badge and lead them to the Engaged website.

This is such a great way for businesses to work together, who wouldn’t want to take advantage of it?

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March 30, 2010. PRCA 3030, Reading Notes, Topic of the Week.

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