Survival Guide Reading Notes Ch. 13 & 14

For information on the book, please visit my previous post.

Chapter 13: Looking to the Future

  • Lifestreaming – similar to a blog in that it is chronologically ordered collection of information, but its content consists mostly of feeds or “streams” of information from other social sites.
  • Example: FriendFeed
  • Facebook Connect works similar in the way you connect.
  • Facebook will soon launch a “social rank.”

Chapter 14: Measuring Your Success

  • Know your goals.
  • Attention, Participation, Authority, and Influence – measures social media engagement based on user interaction.
  • Tools to help you measure: Google Analytics, Google Alerts, Google  Trends, Feedburner, Blog Statistics Tools, Technorati, etc.
  • Come to your own conclusions.

April 19, 2010. PRCA 3030, Reading Notes. Leave a comment.

Survival Guide Reading Notes Ch. 11 & 12

For information on this book, please visit my previous post.

Chapter 11: More Social Tools

  • Social calendars-post events to gain exposure.
  • Social pages- pages about a particular topic.
  • Wikis- A collaborative website that allows anyone to update its content.
  • Social Search Portals- Unique search experience right from your website or blog.

Chapter 12: Pulling it All Together

  • How to optimize:
  1. Can users interact with the content?
  2. Can visitors share the content easily with others?
  3. Does the site encourage collaboration?
  • Streamline your Social Web Presence with an integration plan.

April 19, 2010. PRCA 3030, Reading Notes. Leave a comment.

Survival Guide Reading Notes Ch. 8 & 10

For information on the book, please visit my previous post.

Chapter 8: Media Communities

  • Image sharing sites are a way for you to get some serious mileage out of your photos and other images.
  • Flickr is the most popular.
  • Even though it’s easy, don’t go without a plan.
  • Create badges using your Flickr photos.
  • Fill out your profile completely.
  • Video sharing: YouTube.
  • Make your photos and videos searchable with key terms.

Chapter 10: Social Media Newsrooms

  • One place where you can tell the media, prospective clients, book reviewers, or anyone else exactly what they need/want to know.
  • For individuals or businesses that tend to get or want to get a lot of media coverage, or who put out news releases on a regular basis.
  • Best to use a blogging platform.
  • Social Media news release is a traditional news release that is social media or Web 2.0 optimized.

April 19, 2010. PRCA 3030, Reading Notes. Leave a comment.

TOW 12/Reading Notes – Ch. 9 Widgets and Badges

Chapter 9 in our book Survival Guide to Social Media and and Web 2.0 Optimization by Deltina Hay talks about widgets and badges.

Definitions from the book:

Widgets:

-snippets of code, usually displayed graphically, that can be used to syndicate content, for example RSS feeds, or to add interactive features that users can drop onto their own blogs or websites.

-They are customizable and allow you to pull information for the original site.

Badge:

-An icon or logo that has a link back to its source, which serves as a way of displaying one’s membership or presence in a community on the Social Web.

Although the two are often used interchangeably, they are different. The widget has actual content and is more like an application. A badge is an image that represents a link.

These are great for businesses to use, because not only will it get your website more hits in the long run but it can better your relationship with the business world. Others can add your widgets and badges to their sites and vice-versa to attract different people.

For instance, for the event MG Events is doing in February, Engaged in Savannah 2011, a  badge could be created using the logo for the event. Then vendors involved can post that to their site, leading those interested to click on the badge and lead them to the Engaged website.

This is such a great way for businesses to work together, who wouldn’t want to take advantage of it?

March 30, 2010. PRCA 3030, Reading Notes, Topic of the Week. Leave a comment.

Reading Notes: Survival Guide Ch. 5-7

For book information, please visit my previous post.

Chapter 5: Podcasting, Vidcasting, & Webcasting

  • A podcast is a series of audio or video files that is distributed over the internet and can be syndicated and subscribed to.
  • When people subscribe to your podcast they will have an expectation of consistency as to the topics your episodes will cover.
  • Good services to use: Audio Acrobat, HipCast & Audacity.
  • Remember that this is still a blog post.
  • A webcast is an online broadcast, and usually consists of a series of uploaded videos.

Chapter 6: Social Networking & Micro-Blogging

  • Social networking is one of the most powerful social media strategies you can implement.
  • Facebook- posting, feed, wall, applications, groups, people search, messages, requests, pages, advertising, and home page.
  • MySpace- Combo of Facebook page and profile.
  • LinkedIn- Professional networking.
  • Twitter- Micro-blogging.

Chapter 7: Social Bookmarking & Crowd-Sourcing

  • Social bookmarking is a way for you to save your favorite blogs and websites in a public space the same way you might save them using your own Web browser.
  • Delicious.com
  • Technorati
  • StumbleUpon
  • Searchles
  • Crowd-Sourcing- allows users to determine the popularity of a news story, blog entry, or website through voting.
  • Ex. Digg.com

March 28, 2010. PRCA 3030, Reading Notes. Leave a comment.

Reading Notes – Survival Guide Ch. 3

For information on this book, please visit my previous post.

RSS stands for Really Simple Syndication.

  • Content is generated.
  • The “feed” is made available.
  • The subscriber can read.

Keep your feed plentiful.

  • Gather existing content.
  • Make a list of external links.
  • Make a lit of people in your industry who may be willing to contribute.
  • Make a list of possible topics.

**Know your audience and Know your blog**

Use categories, tags, links, excerpts, and trackbacks.

February 28, 2010. PRCA 3030, Reading Notes. Leave a comment.

Reading Notes – Survival Guide Ch. 1-2

For information on this book, please visit my previous post.

Chapter 1

  • It’s a good idea to have a healthy profile on atleast 1 or 2 social networking sites, such as Facebook.
  • It’s a good idea to have a healthy presence on a Micro blogging site, such as Twitter.

5 Social Media Strategies

  1. Service Business/Consultant
  2. Author/Media Personality
  3. Entrepreneur/Performer
  4. Publisher/Product Business
  5. Public Relations Firm

Chapter 2

  • Keywords or “Tags” help search engines find you.
  • Upload files with desciptive names.

Decide two things

  1. What entity will you be representing?
  2. What person within your organization will be representing you?

February 18, 2010. PRCA 3030, Reading Notes. Leave a comment.

Reading Notes: Groundswell Ch. 10-12

For information about the book Groundswell, please see my previous post.

Chapter 10: Connecting Your Groundswell Transforms Your Company

  • Dove’s “Evolution” video transformed Dove.

3 essential elements to transform your company.

  1. Take it step by step.
  2. Each stepping-stone leads in a natural progression to another step.
  3. You have to have executive support.

Incorporate 3 elements of Groundswell thinking into your Organization

  1. Take small steps that have big impact.
  2. Have a vision and a plan.
  3. Build leaders into the plan.

How NOT to succeed on Groundswell

  • Dell didn’t listen.
  • Dell didn’t talk.
  • Dell’s flaming notebook post turned them around

How organizations can prepare for a transformation

  • Start small.
  • Educate your executives.
  • Get the right people to run your strategy.
  • Get your agency and technology partners in sync.
  • Plan for the next step and for the long-term.

Chapter 11: Inside your Company

Best Buy’s Blue Shirt Nation gives employees something to believe in.

5 Objectives

  1. Listen.
  2. Talk.
  3. Energize.
  4. Support.
  5. Embrace.

Chapter 12: Future of Groundswell

Learn and live.

Moving not only online, but to the mobile world.

February 16, 2010. PRCA 3030, Reading Notes. Leave a comment.

Reading Notes: Groundswell ch. 7-9

For information on the book Groundswell, please visit my earlier post.

Chapter 7 : Energize your Groundswell!

Why word of mouth succeeds:

  • It’s believable
  • It’s self-reinforcing
  • it’s self-spreading

“People believe other people more than media.”

5 Steps to Energize your own organization

  1. Figure out if you want to energize the groundswell
  2. Check the social technographics profile of your customers
  3. Ask yourself, “what is my customer’s problem?”
  4. Pick a strategy that fits your customers’ social technographics profile and problems
  5. Don’t start unless you can stick around for the long haul

Chapter 8: Helping the Groundswell Support Itself

People are willing to spend lots of time helping each other.

Is a Wiki for you?

  • You need people
  • You need content
  • You need patience and loyalty

**Check to see if there is already an existing community for your customers**(such as the TiVo Community)

Tips to building a community:

  • Start small, but plan for a larger presence.
  • Reach out to your most active customers.
  • Plan to drive traffic to your community.
  • Build a reputation system.
  • Let your customers lead you.

Chapter 9: Embracing the Groundswell

By embracing, you can move faster, for two reasons.

  1. Customers don’t take long to tell you what they want.
  2. When customers are in the loop, innovation happens more quickly.

People notice.

February 8, 2010. PRCA 3030, Reading Notes. Leave a comment.

Reading Notes: Groundswell Ch. 4-6

For Book information please visit my previous post.

Chapter 4:

  • 4 step planning process to build your groundswell: POST
  1. People: Your consumers
  2. Objectives: Your goals
  3. Strategy: Your relationships
  4. Technology: Your applications

5 Objectives to pursue in Goundswell

  1. Listening
  2. Talking
  3. Energizing
  4. Supporting
  5. Embracing

“There is no one ‘right way’ to engage with the groundswell.”

Chapter 5:

How to listen to the Groundswell-

a. Set up your own private community

b. Begin brand monitoring

Why listen?

  1. Find out what your brand stands for
  2. Understand how Buzz is shifting
  3. Save research money; increase research responsiveness
  4. Find the sources of influences in your market
  5. Manage PR crises
  6. Generate new product and marketing ideas

How it will change your organization:

-It will change the power structure.

-The instant availability of information can become addicting.

Chapter 6:

Talking to the Groundswell

  1. Post a viral video.
  2. Engage in social networks and user-generated content sites.
  3. Join the blogosphere.
  4. Create a community.

Blendtec did this with YouTube videos of blenders blended outrageous objects.

Tips for Successful blogging:

  1. Start by listening
  2. Determine a goal for the blog
  3. Estimate the ROI
  4. Develop a plan
  5. Rehearse
  6. Develop an editorial process
  7. Design the blog and its connection to your site
  8. Develop a marketing plan so people can find the blog
  9. Remember, bloggeing is more than writing
  10. BE HONEST

January 31, 2010. PRCA 3030, Reading Notes. Leave a comment.

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