Top 10 Things I Learned

So the semester has come and gone, a lot faster than I originally thought. Although, I am sure there were a few moments in the middle of the semester when I thought it would never end. So in conclusion to my public relations publications class, as well as my public relations practicum class, I have created 2 separate slide shows with the top 10 things I learned in each class. [Some slides may not be precise or detailed, I tried doing this from what I had actually learned and stored in my memory rather than what I wrote down… details can be found on previous blog posts or by viewing the slide at Slideshare]

This first slide show is for my PRCA 3339 class, in which we learned about the publications aspect of PR with an ending project of a brochure of the non-profit organization of our choice.

This slide show is for my PRCA 3711 class, where we learned tips and tricks on resumes, portfolios, and job interviews.

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November 30, 2009. PR Practicum, PRCA 3339. 2 comments.

Dirty Jobs

Yesterday, we watched Dirty Jobs by Mike Rowe in my PR Publications class. The video went through the process of making a lithograph. Rowe actually had one made of his show posters made into a lithograph.dirtyjobs

You might be thinking why in the world we are watching Dirty Jobs in a PR class… that’s exactly what I thought at first. After the show, I realized though, the class is publications, meaning we work with flyers, brochures, etc. Those products have to come from somewhere. A lithograph is just another option when working on publications.

What I found most impressive from the show is the large printing machine. It was massive and so “old school.” Watching Rowe climb into it to grease the entire thing by hand was definitly a “dirty job.”

I’d love to learn more about where and what lithographs are used. I tried doing a little research and found the site “How Stuff Works” that lithography first came from stone lithography in 1798 which people still use today in art studios. Lithography was first used to make color art for books, phamplets, and fliers.

I never really payed attention to “Dirty Jobs” before, thinking it only showed gross jobs, but now I may give it another try.

October 30, 2009. PRCA 3339. Leave a comment.

The Language of the Image

This past week, for my PRCA 3339 class with Barbara Nixon, we had to take an online course with Poynter NewsU called The Language of the Image. This course explains the importance of a photograph particularly within print media.

I have taken a photography course before, so this was more of a refresher for me. I already know the different types of photographs and how to use line, light, mood, etc. in a photograph. However, I did learn learn the term “point of entry.” I have never heard it called that before. Point of entry is the part of the photograph the viewer is immediately drawn to.

I really enjoyed reading the different approach part. Someones you only see things your way and that reminds me of all the different ways a moment can be captured through different sets of eyes.

After taking this course it makes me want to get back info photography. Through courses like this it makes photography seem so simple and easy, but it’s not. You really have to have a good eye and a lot of patience.

As an end to this blog, I thought I would add a couple pictures I have taken myself and the elements in them.

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This picture was taken while on a cruise in Mexico. Graphic is heavily represented in this photograph because of the relationship between the lines and shapes.

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This image was also taken in Mexico and has a good point of entrybecause of the Red dot in the middle. It also uses graphic through the lines of the tree and the man walking.

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his photograph was taken on a 35mm camera and developed was developed by myself in a dark room. It shows a contrast of quality of light as well as perspective.

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This photograph also uses perspective as well as emotion and moment.

October 26, 2009. PRCA 3339. Leave a comment.

How do I change my WordPress Background?

For my Public Relations Publications class, we are doing short tutorials on how to use WordPress and Indesign. For my tutorial, I will be demonstrating how to change your background in word press. wordpress

But first, I would like to give a 5 reasons as to why someone should change their background in WordPress in the first place.

 

1. Be Unique. “Why blend in, if you were born to stand out.” unknown

2. Create an image for yourself. Your blog is supposed to represent you, and although words may be a large part of it, pictures are worth a thousand words.

3. Interest people. Don’t choose a boring and average background unless you want people clicking away from your blog pretty fast.

4. Organize. When choosing a different background, you can also choose how your page is organized to your liking.

5. Look Professional. As many of us are getting ready to graduate from college in the next year or two and are looking for jobs, a blog can be a good way to show off your writing and style. Having a dull and/or unorganized job does not look professional to those who may want to hire you.

Okay, now that you know why to change your background, here’s how:vintage-wordpress-theme

  1. Login to WordPress.
  2. Select “My Dashboard” at the top.
  3. Once loaded, scroll down the page and select “Theme” under the Appearance category on the left hand side of the screen.
  4. Browse through the themes by “featured, A-Z, or Popular.”
  5. Once you found a theme you like, you can then choose to “Preview” or “Activate.”

 

That’s it! As simple as that!

For those you want to get a little more complicated or unique, here are a couple of blogs that may help you:

Changing your background Picture 

Changing your background to an Image you already have

Creating a custom login page

October 13, 2009. PRCA 3339. 1 comment.

Book Review

For my PR Practicum class, we were assigned to read a trade book and present a book review to the class. Well, most of the books on Barbara Nixon’s list were about Public Relations (who would have thought, in a PR class right?), but since I wanted to focus on event planning I decided to go off the list and choose a book about event planning.

After a short search on Amazon, I found The Business of Event Planning: Behind-the-Scenes Secrets to Successful Special Events By Judy Allen.

The book was an easy read, yet somewhat repetitive. Here is the slideshow I made in response to the book:

If you are interested in the comments I made for each slide, please e-mail me.

October 13, 2009. Personal, PRCA 3339. 1 comment.

TyPoGrApHy

The type of font used on publications can make or break your business. Whether it be a brochure, flyer, or even letterhead, your font is more than just the letters on a page.2006fonts

The font a designer uses should go hand-in-hand with the company and reflect the companies personality. The font should flow throughout the entire piece and should be chosen specifically for the target audience it is trying to reach.

When it comes to business cards, size 7 or 8 font in generally the best font size to use. More information about font on business cards can be found at Article Base.business-cardsad

On the other hand, brochure’s font should catch your eye. When choosing your font, though, you should stay away from Large X-heights and light typefaces. Brochures should be creative and catchy, but still easy to read. For more tips and tricks on choosing a font for brochures, visit CreativePro.com.

Although there are many fonts out there, most publication programs only offer so many as a default in the program. Websites such as dafont. com are great places to go to easily download free and legal fonts. To learn how to download fonts at dafont.com, you can visit their help section or watch a tutorial at youtube.com such as the one below.

In the end, the best thing to do before choosing a font would be to research what other publications have used that font and how easily legible it was. A font may look cool but if the audience cannot read it, the whole publication has gone to waste.

September 28, 2009. PRCA 3339. Leave a comment.

Segmenting Publics… Classic Style

For my PR Publications class, we have been assigned a semester project in which we create a brochure for the non-profit client of our choice. I choose Southern Cruisers in Statesboro, Ga.

Southern Cruisers is a local car club that allows for those with classic, customized, or vintage cars and trucks to gather in meetings and “cruise-ins.” They also hold an annual car and truck show in which their proceeds are donated to a local charity.sc

The Southern Cruisers, although open to all public, is made of predominantly older white males with some exceptions.

Therefore, when segmenting my client’s public by generation, I would probably target the Baby Boomers. Baby Boomers, especially the “Me Group” are into new technologies with “abnormally high expectations” and money.baby boomers Baby Boomers in general have a desire to better oneself as well as the society. Through Southern Cruisers, you can better yourself by entering your car or truck into contests, while also raising money for others.

When segmenting my client’s public by life stages, there are three I would target my client’s brochure to: Early Adulthood, Middlescense, and Age of Mastery, all 3 of which fall along the baby boomer category.

Those in the Early Adulthood category (age 30-45) are beginning to settle into their careers and are becoming involved in communities. Those aged 45-55 (Mimddlescense) are reassessing their lives and values. Finally, the Age of Mastery (age 55-65) are becoming more involved in social life and are participating actively in community concerns.

When segmenting by social class, I would lean more towards the Middle to Upper classes. Owning a classic car or truck is not cheap and car shows and clubs can get expensive. Although the working class would certainly be allowed to join, it would be more likely for the middle or upper class to join.

Finally, when segmenting by gender, the obvious stereotype would be to target males. Althought females are becomg a huge market for cars, the club is predomitely males right now, but is open to all and any females who would like to join.

All of the above information, I found from my PRCA 3339 book, Segmenting Publics:Designing for Target Publics by Linda P. Morton.

September 20, 2009. PRCA 3339. Leave a comment.

CRAP… the PR way

For my PRCA 3339 class, we learned about the acronym CRAP. Thanks to Robin Williams (no not the actor) we were able to learn more about PR publications in an easy to memorize approach.

C=Contrast

R=Repetition

A=Alignment

P=Proximity

For this post, I am going to focus specifically on the C of CRAP, Contrast.

Contrast can be Big and Little or Dark and Light. It brings out key points and mutes the less important elements. The entire point to contrast is to make different things different. Shape can also change contrast, such as using bold and italics.

If you leave an entire publication in one font size, the words may start to run together and be hard to read. By enlarging the heading and key points, it allows for more enjoyment on the eye.

If you are working with only black and white printers, one way to create contrast between color is to use reverse font on some sections. Reverse font is when the background is turned black and the actual type is in white.rev1

However, although contrast is an easy element to use, over usage can ruin the effect.

For those of you who are interested:

Repetition: is not within text but within design. It creates consistency and unity.

Alignment: creates a visual flow and connects elements.

Proximity: groups related elements and separates unrelated elements.

To find more information on these definitions, or the full slide show we viewed in class, visit Barbara Nixon’s Blog.

September 7, 2009. PRCA 3339. 1 comment.

“You Never Know Until You Try…

Or How to Make it Big in PR”

This past week I read an article from Public Relations Quarterly for my PR Research class. “You Never Know Until You Try or How to Make it Big in PR” was written by John F. Budd Jr. budd_back

Budd first started working for Carl Byoir & Assoc. in his twenty’s. After thirty years of experience, he came up with his top 10 tips on surviving and thriving in the PR world.

Here are the main concepts to his points(for the complete article check out Volume 53, Number 2 of Public Relations Quarterly):

1. Never lose your curiosity

2. Always, always challenge conventional wisdom…

3. Opportunity is a synonym for failure. Believe it!

4. Read, read, read!

5. Write, write, write!

6. Do the unexpected… more than asked for.

7. Understand and appreciate what creativity is.

8. Come to work to make thing[s] happen; don’t just passively watch them happen.

9.Don’t be borinng and always talk shop.

10. Thinking is not a public ad hoc process.rome-doors-1

I enjoyed this article. As a senior, about to enter the real world, I thrive off of any tips I can get. Tip # 3 is my favorite. I completely agree with the old saying “When one door closes, another one opens.” Another tip I like is #6. Budd doesn’t just talk about “going the extra mile,” he also talks about being more creative and thinking outside the box as a concept of going above and beyond.

I would definitly recommend this article to anyone entering or relatively new to the PR field. Hopefully you will check it out and find as much use out of it!

September 3, 2009. Personal, PRCA 3339. Leave a comment.