The World of PR

For my Senior Seminar class, we had to shadow a PR professional around for at least 4 hours. In my case(easy choice), I shadowed around Morgan Gallo of Morgan Gallo Events, aka MG Events, a wedding planning and design firm. Even though it’s wedding planning, plenty of PR is involved in preparing for MG Event’s upcoming event Engaged in Savannah 2011.

Engaged in Savannah 2011 is a twist on a bridal show, instead of brides going to one location, they take trolley tours all over Savannah to see different venues set up as a wedding. Other events for the weekend include a mock wedding/runway show.

Since MG Events is hosting the event, Morgan is working hard on getting the PR out for the event. As of right now, she’s starting with PR for vendors and in November, PR for engaged couples will begin, however that doesn’t mean the planning for it hasn’t already begun.

This past Wednesday I was able to sit in on a meeting with the South magazine, a well-known magazine in the southern region that puts out a wedding issue in Feb/March.

During the meeting, I was able to witness valuable knowledge and was even able to give some of my own input. You could say I participated in the Social Learning Theory.

We also met with a hotel, in order to hold the large mock wedding. I was able to see how deals work, as in a.. if you give me this, I’ll give you this.

It’s so great to be able to get hands on experience like this… something you would never learn in a classroom.

More to come next week as we meet with potential vendors who want to participate!

April 9, 2010. PR Connections, PRCA 4335. 2 comments.

How to Plan Your Wedding with your Mother.. Nuff Said.

Read my post on How to Plan Your Wedding with your Mother… Nuff Said.

April 7, 2010. Personal. Leave a comment.

Twitter Vs. DVR

A few years back TiVo came out and DVRs become the new thing to have. Everyone had busy schedules and could never watch their favorite TV shows because they were away from the house. DVRs were the perfect solution to that. Record the show while you were gone and watch it at your connivence.

Fast forward a couple of years and twitter is the new fad. People comment in 140 characters about any and every topic, including television shows. In fact, during live showings popular TV shows, you often see trending topics because so many people are tweeting while they are watching the show. What a great way to watch the show “with other people” yet you can still be sitting in a room by yourself.

However, for people like me, that still use DVR and twitter, this has caused a problem. I first noticed it for the show American Idol. As the show was being recording on my DVR, I was in the other room working on my computer. On Twitter, I noticed people talking about it and unfortunately I saw a comment about who was voted off that night. Well, there goes watching that show!

Twitter has made people like me want to watch the show on time, either to talk about it on twitter or to avoid finding out what happens the wrong way.

DVR has been around for quite a while now and is great for busy schedules, but Twitter seems to be catching on fast.

So in the battle of twitter vs. DVR… who do you think will win??

April 7, 2010. PR Connections, PRCA 3030. 11 comments.

Bad Business… Good Management

Last Semester I decided to try out a new craft: painting pottery.

In downtown Statesboro, there is a pottery place called Free Spirit Pottery & Glass. Here, you can pick out a piece of pottery from a large assortment, paint it, and they will fire it for you. Another option is to work with glass which will be fused together.free spirit

I came up with this idea from an event my work, Eagle Entertainment, is planning. We are planning on doing an event with them this fall in which students can paint small pieces of pottery while eating a finger food dinner.

So, I decided to try it out for myself. Since Labor day (this past monday) also happened to be my mom’s birthday, I decided I would paint her a big platter with a sunflower on it (the  theme in her kitchen).

After Free Spirit’s owner promised me it would be ready that Saturday in order to take it home to my mother on Sunday, I ventured off with my to-go set up paints and stayed up pretty late Wednesday night to perfect my masterpiece. I then dropped it off first this Thursday morning when they attached a sticky note to it reminding them to have it down on Saturday.FreeSpirit

Well, Saturday comes and I stop by to pick up my platter, only to find out that my piece hasn’t even been put into the kilm yet. You can guess, I would furious. They offered to mail it once it was finished in a  couple more days, but it wasn’t the same. I wanted to show my mom in person and see the look on her face.

After storming out of the store and driving home, I recieved a phone call from the owner herself. She was at home that day and called me from her cell phone. After a few apoligizes and excuses, she finally offered me a deal.

Anne, the owner, let me come by and pick up my giftwrapped, but unfired platter to show my mother.  I then brought it back to Statesboro and dropped it off today to be kilmed. She also gave my a gift certificate for half the price of the platter for future crafts. In a couple of days, after the plate is competely ready, they are going to ship it back up to my mother free of costs.

Moral of the story… Mistakes happen, things sometimes just don’t get done, but because of good management, I was able to be a happy customer again. Talk about good crisis management:-)

And now, I reccommend Free Spirit Pottery & Glass to anyone looking for a fun activity. It’s reasonable priced and everyone there is very nice.

Just allow for some time for mistakes.

April 6, 2010. PRCA 4335. Leave a comment.

Ethics

In Senior Seminar, we talked a lot about ethics in PR. One of the main points we talked about was social norms theory.

Social norms theory is when people do things just because they think it is the norms. It is somewhat related to the Social learning theory, which is learning behaviors by watching others.

One of the examples we talked about is how students come to college and just assume that it is the social norm to binge drink, so they do it too. However, what is assumed as the social norm, isn’t always the actual norm. Most students will “talk” about drinking because they think it’s “cool” but in reality, not that many students are actually binge drinking.

So next time you catch yourself getting caught up in the social norm, stop yourself and think is that really norm or is it just the assumed norm? What may actually be normal, may not be portrayed as such.

April 1, 2010. PRCA 4335. 3 comments.

TOW 12/Reading Notes – Ch. 9 Widgets and Badges

Chapter 9 in our book Survival Guide to Social Media and and Web 2.0 Optimization by Deltina Hay talks about widgets and badges.

Definitions from the book:

Widgets:

-snippets of code, usually displayed graphically, that can be used to syndicate content, for example RSS feeds, or to add interactive features that users can drop onto their own blogs or websites.

-They are customizable and allow you to pull information for the original site.

Badge:

-An icon or logo that has a link back to its source, which serves as a way of displaying one’s membership or presence in a community on the Social Web.

Although the two are often used interchangeably, they are different. The widget has actual content and is more like an application. A badge is an image that represents a link.

These are great for businesses to use, because not only will it get your website more hits in the long run but it can better your relationship with the business world. Others can add your widgets and badges to their sites and vice-versa to attract different people.

For instance, for the event MG Events is doing in February, Engaged in Savannah 2011, a  badge could be created using the logo for the event. Then vendors involved can post that to their site, leading those interested to click on the badge and lead them to the Engaged website.

This is such a great way for businesses to work together, who wouldn’t want to take advantage of it?

March 30, 2010. PRCA 3030, Reading Notes, Topic of the Week. Leave a comment.

Podcast: PR for Engaged in Savannah

Click this link to listen to the podcast: Engaged in Savannah
In this podcast, I(the host) discuss an upcoming wedding planning event in Savannah titled
Engaged in Savannah hosted by MG Events.
This podcast is done as an example of how podcasts can be used in PR for events and companies.
In continuing with this podcast, major buzz could be created about this event.
The podcast is 4:15 minutes long.
30 seconds Intro of event
1 min- How it will work
2:15- Mock Wedding
3:20- Twitter @EngagedSavannah
3:30- Website: http://www.EngagedinSavannah.com
4 min- Conclusion

Music provided by Partners in Rhyme

March 29, 2010. PRCA 3030. 2 comments.

Reading Notes: Survival Guide Ch. 5-7

For book information, please visit my previous post.

Chapter 5: Podcasting, Vidcasting, & Webcasting

  • A podcast is a series of audio or video files that is distributed over the internet and can be syndicated and subscribed to.
  • When people subscribe to your podcast they will have an expectation of consistency as to the topics your episodes will cover.
  • Good services to use: Audio Acrobat, HipCast & Audacity.
  • Remember that this is still a blog post.
  • A webcast is an online broadcast, and usually consists of a series of uploaded videos.

Chapter 6: Social Networking & Micro-Blogging

  • Social networking is one of the most powerful social media strategies you can implement.
  • Facebook- posting, feed, wall, applications, groups, people search, messages, requests, pages, advertising, and home page.
  • MySpace- Combo of Facebook page and profile.
  • LinkedIn- Professional networking.
  • Twitter- Micro-blogging.

Chapter 7: Social Bookmarking & Crowd-Sourcing

  • Social bookmarking is a way for you to save your favorite blogs and websites in a public space the same way you might save them using your own Web browser.
  • Delicious.com
  • Technorati
  • StumbleUpon
  • Searchles
  • Crowd-Sourcing- allows users to determine the popularity of a news story, blog entry, or website through voting.
  • Ex. Digg.com

March 28, 2010. PRCA 3030, Reading Notes. Leave a comment.

TOW # 11: Interview Reaction

Barbara Nixon interviewed Martin Waxman, president and co-founder of Palette Public Relations Inc. During the interview, Nixon and Waxman talked about his PR Agency, the importance of traditional PR backgrounds, and digital foot printing.

First thing I learned right off the bat was that Canadian PR agencies are usually smaller than US agencies.

I liked the 3 pillars that Palatte PR found itself on:

Simplicity, Energy & Integrity

What surprised me the most is that they record most of their podcasts without even seeing each other. They record through Skype. It also made me feel better that they take about 40 min before the show to figure out what they are going to say. Because I definitely didn’t know what to say in my first podcast!

I love the quote Maxwell said, “You put something on twitter and it can be amplified.” This is so true! I recently had trouble with receiving a package I ordered through Get Married. Even though an e-mail said they would mail it 1 week after I ordered it, I waited a whole month before finally getting it. I tried calling multiple times, but received no answers and even no phone calls back even after promised. So, I took to twitter. Within 30 min of “complaining” on twitter, I received a phone call with answers as well as a twitter message back.

After listening to the interview, I would like to learn more about what Palette PR does. He talked briefly about it in the beginning, but I would like to head/read more about his PR experiences. He sounded like he worked with some interesting clients, so I’m sure he has some interesting stories.. maybe through his blog!

March 22, 2010. PRCA 3030, Topic of the Week. 1 comment.

Hancock

During Senior Seminar, we watched and critiqued the movie Hancock. Very similar to how we critiqued an episode of the reality television show Kell on Earth.

During Hancock, a PR professional is portrayed and gains Hancock as a client.

The movie shows many different theories that are relative in the PR world. The PR model is shown multiple times, specifically the two-way symmetric. Hancock’s PR Rep is so worried about his image and what people are actually saying about him. In the same way, Media uses & grats theory is also shown by the people calling in to the TV and radio stations to talk about Hancock.

Press Agentry model is also represented through the press conferences held in the movie.

Another large theory present in the movie was the framing theory. Hancock’s PR rep is constantly trying to frame his image in the media in a certain way. Examples of this is giving him a uniform and having him tell people “good job.”

There are many other PR theories represented in Hancock and the movie does a very good job in showing how a PR professional works for his client.

March 20, 2010. PRCA 4335. Leave a comment.

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